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Most days of the week Alicia is working as a professional beauty and editorial makeup artist. Many years of experience designing and shaping eyebrows on her clients led to her success as a microblading expert. She offers microblading and ombrè shading techniques.

If you're still not sure how the technique differs from tattooing, Afanaseva explained that "during the microblading process we use a special microblading pen to draw on individual strokes one by one." It's an extremely meticulous process that takes around two hours to complete. Since the results will last for up to three years before beginning to fade it's good to know that the technicians pay so much attention to detail. "The first hour we’re drawing the shape in with removable pencil. That’s the longest part and the most important step. During this time, the best customized shape for every client is chosen." The pro advises clients to be cautious of places that claim to complete the process in one hour. "It's not a rushed procedure, it cannot be done in an hour."